Choosing the Perfect Logo

Posted on Posted in: Categories Design, Manufacturing, Uncategorized

Strategic and consistent branding is an essential tool for every business in today’s hyper-competitive consumer market. Without it, businesses will struggle to retain market share and grow their bottom line. Choosing the right logos for your custom carrying case is a difficult process, but worry not, we’re here to help!

The most important aspect to consider when choosing your logo type is what kind of material your case will utilize. Some styles, such as embroidery, cannot be manufactured on EVA style cases due to the nature of the EVA shell housing. Other types of logos, such as heat transfers, are fairly ubiquitous and can be applied on almost any case material. The first step is to choose the type that best fits your application based on 3 factors: Manufacturability, aesthetic, and cost. We will assess each of these factors below with all of our logo options, in order of cost from lowest to highest.

Embossed/Debossed: Embossing and Debossing are the simplest ways to display your logo or company name. This works especially well for EVA style cases, as the logo is built into the tooling and molded into the finished parts. Since the logo is pressed into the material there are limitations on fine detail that are dependent on the flexibility of the surface material that is used.  From a cost perspective, this method is definitely the most economical option since it is built into the tooling and adds no labor or material to an EVA case.  Many companies choose to use this style paired with another listed below to add a little extra pop to the case.  In addition to EVA cases, embossed or debossed logos can be pressed into sheet good materials such as PVC and Polyurethane by using small tooling fixtures in combination with heat.  Our design team can help you choose the method that works best for your case project.EVA case

Silk Screening: Silk screening is perhaps the most familiar method for logo placement. The process is relatively simple and can be applied onto any flat surface case material via ink transfer. Silk screening allows you to add complex designs onto the surface of the case without the limitations of other methods, and at a reasonable comparative cost. The only drawback is the ink only allows you to do so much with regards to color patterns. Silk screening can provide multicolor logos, but without any sort of gradient or shading, since the ink must be applied one color at a time per screen. This method is usually preferred when you need simple logotype on your case or bag.

Pizza bag

Heat Transfer: Iron-on heat transfers are another popular choice for some case applications. The process is relatively simple to manufacture and won’t break the bank. In addition, unlike silk screening, the colors and complexity of your logo are not an issue. Gradients, shading, and colorful logotypes are easily transferred to a wide range of materials. The only drawback here is durability. Cases that will be used in rugged environments and possibly dragged, dropped, or just generally take heavy abuse, should utilize other options as iron on logos can peel or tear over time.

EVA custom case

Micro-injection Rubber Logos: Rubber logos give you a durable, colorful, three-dimensional way to display your company’s logo without breaking the bank. Rubber logos look great on EVA and soft goods alike, which is why it’s one of our most popular options. These logos can stand up to abuse without fading or tearing, making them a perfect fit for industrial use in tough environments. The rubber patches are typically stitched onto the case material, but rubber logos can also be integrated into the zipper pull for additional detail.

EVA drone case

Embroidery: An embroidered logo gives your case a unique look and texture. This method is particularly useful for displaying logotype, company, or product names on the case surface. This unique look is achieved by computerized sewing, but is limited by the material of the case itself. For instance, embroidery can only be achieved on an EVA style case in the form of a patch, otherwise it can be only utilized on soft-sided and custom-sewn cases. From a cost perspective embroidery falls only slightly above the median price range due to the streamlining of computerized sewing technology at our facilities.Soft case

Epoxy: Epoxy is an extremely unique style of logo display in which a printed sheet is overlaid with a clear epoxy coating that provides a 3-d look to the logo. While inarguably one of the more aesthetically pleasing styles, it also falls into the higher tier of options from a cost perspective. Epoxy logos are great for cases that have a very complex logo design that would make it difficult to embroider. Epoxy logos can be used on nearly any case material, but can be scratched or even cracked if put through too much heavy abuse.

Metal: Metal logos are a great option for luxury cases where style is a key component of the product. These metal plates can display a wide range of logotype and imagery while adding a unique and elegant quality to your case. Metal logos can be painted in multiple colors and have 3-dimensional shapes.  Their classy quality appearance can add a great deal of perceived value to the case for the end user. The drawbacks of this style are the price. If you’re looking for a consumer case that will be given away for free, or at a deep discount, this probably will not be an ideal choice as there are less expensive substitutes that will better fit that application. However, if you’re looking for premium style and an elegant look for your design, then a metal logo could be a perfect fit.

Hopefully these brief explanations will help to shed some light on the direction you want to go for your project, but it’s important to remember to consult with our highly experienced Design Team to go over the best fit for your particular application during the design process.

 

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