Do you ever wonder why some highly specialized consumer cases are more popular than others? At first glance, they may appear the same, with matching features and innovative esthetics. But some brands rest on the shelves while others sell out.
The reason some highly customized bags outshine others is most likely due to the small details that add value for the end user. Keep reading as we explain how paying attention to every detail of your bag design can give you an edge over the competition.
What Designers Consider Small Details in Customized Bags
When designing a customized bag, you have many decisions to determine your final product. Some of these decisions may seem trivial. But be aware that these seemingly minor decisions can carry substantial weight. These are some detailed items you should consider devoting more thought to.
Hardware
Although they may not grab a person’s attention, bag hardware like zippers, snaps, buckles, and bottle holders can profoundly influence the user experience by enhancing functionality and style. Choosing the best hardware quality and strategically placing it in critical areas can produce a premier custom bag.
Pockets, Sleeves, and Compartments
Sometimes a custom bag design calls for a specific number of pockets or compartments. But many projects allow you to use your creative judgment to determine how these additions factor in. Consider not just the number of compartments and pockets you know that you need, but also how making a few creative adjustments could help make your bag more functional to the end user.
Handles and Straps
Some people may not consider straps and handles as small details because they are essential for carrying the bag. However, small adjustments in the width, thickness, texture, and breathability of the handles or straps can significantly influence your bag’s appeal to users.
Graphic Design and Color Schemes
Visual appeal plays a vital role in consumer decision-making. In most cases, the more eye-catching your design is, the better. But in some industries and environments, a more subdued look is appropriate. Consider your end user and their preferences when choosing colors and graphics.
Branding
Marketing, and particularly brand promotion, is vital in customized bag design. For this reason, you should pay special attention to small details like custom-sewn patterns, logo placement, and textures. You also must determine whether you should sew, screen print, or rubber stamp your logos or marketing message, based on your budget, type of material, and what you’re hoping the end product will look like.
Consider Specialized Details
Depending on the type of case you’re producing and who the user will be, ask yourself whether there are any small details that you could add to make the bag more functional. For example, you may decide to add easy-to-open pockets for people with arthritis or bottle holders for athletes can go a long way towards making the bag their go-to.
Applying Attention to Small Details to Real-Life Projects
There is no greater testing ground for designing a customized bag or case than a Fortune 100 business commission. To show you how small details affect the overall outcome of a successful case design, we present a Tetrafab case study of a design job done for Intel Health.
About Intel Health
Intel Health is a division of Intel, a multinational corporation with more than 70 percent of the worldwide PC microprocessor market. From this vantage point, Intel Health leverages its expertise in artificial intelligence, distributed computing, and cloud technology to provide medical researchers, clinicians, physicians, and patients with transformative healthcare technologies.
The primary way to deliver these robust technological solutions is in protective cases like the mobile device that Intel hired Tetrafab to design. It holds a mobile device that aids people with visual impairments by reading printed materials aloud.
The Project
Intel Health wanted an appealing carrying case capable of providing solid protection, easy access, and peak functionality for an ultra-mobile PC designed with the visually impaired in mind. Initially, Tetrafab designers faced a significant hurdle because Intel Health required many openings on the case. In addition, the Intel Marketing department requested that the designers create a small and aesthetically attractive placement strategy to display their corporate logo in multiple ways.
The Strategy
Tetrafab designers solved the broader functions requirements by designing a tough thermos-formed case that met all the stringent tolerance and aesthetic expectations. However, the differentiating features were the small additions to the case, including a combination of a living hinge, magnets, and a self-centering lid to make the case easy to use for visually impaired people. Also, they increased the marketing power of the case by:
Results
Along with the broader design features, Tetrafab designers tailored the small details to increase the usability and comfort level for the end user. As a result, the end-user could effortlessly benefit from using the ultra-mobile PC without taking it out of the case.
Achieving the Optimal Design of Custom Cases
Ensuring that your case meets the end user’s needs is essential. However, creating additional value in the small details can be a powerful asset in designing an exceptional customized bag. If you want to know more about Tetrafab, visit us today.
