Functionality vs. Visual Aesthetic

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Ferdinand Porsche, a brilliant engineer who founded the automobile titan bearing his last name once said –

 “Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.”

When functionality and bold design intersect to create a great product, people take notice. That kind of precision is what we strive for with every case that we make. Whenever we meet with a new client to discuss the initial design process, our designers take detailed notes on not only the look and feel that the customer wants for their custom case, but also on the application needs of the end user. A sharp look is meaningless unless it fills a specific need for the consumer. Striking that balance is key to creating a great design, and that philosophy can extend beyond industrial design into our own personal lives. Whenever you are evaluating a big purchase decision, it’s important not to get too caught up in aesthetics and clever marketing. Quality and application should always be at the top of your pros and cons checklist, but finding a design that speaks to your sense of style is also paramount to the overall utility.

Design

Manufacturing a great case is equal parts art, engineering, and process. Whether we’re making a simple sewn nylon bag, or a complex thermoformed foam EVA case, we employ the same rigorous standards of functional design, superior quality, and visual aesthetic to ensure our customers, and ultimately their customers, are excited to use our products.

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