Most business owners and entrepreneurs are constantly looking for innovative ways to promote their businesses. To that end, many custom products are available to feature your logo and company’s colors. But few custom items have the utility and appeal that custom backpacks offer. This short read will demonstrate why these everyday carrying cases can benefit your business in more ways than one.
Backpacks come in all shapes and sizes, and most are designed for carrying moderate loads on a person’s back, freeing up their hands and making that load more manageable to carry. Usually made of durable fabrics like canvas or nylon, backpacks can feature a variety of pockets, pouches, and compartments for all types of storage needs. Some have padding on the bottom for sitting on various surfaces, or on the back to make them more comfortable to wear. Custom backpacks add to their utility with the made-to-order benefit of tailored design features to fit a particular purpose or need.
People usually associate backpacks with school kids and hikers. However, as our environment has become more hectic, the need to have a way to carry more items than can fit in a purse or briefcase has grown, especially in the business world. Plus, people are less likely to misplace a bag attached to their backs, and can better manage a commute or errands on their way to and from work.
At the same time, backpacks’ customizable features and convenience have made them a popular choice for gifts from businesses to their employees. Their users can be walking billboards for their employers and the companies they patronize.
Custom backpacks are more than just a great gift for new employees. When you think of the many design options that custom backpack manufacturers offer, businesses can benefit from the numerous functions and promotional appeal. For example:
Promotional products are excellent brand-building tools that could bring you a tangible return on investment. According to a recent ASI Research survey, promotional bags generate 3,300 impressions throughout their lifetime, and 73 percent of consumers own promotional custom bags. So, custom backpacks make an exceptional product to take advantage of this marketing dynamic.
Creating a custom backpack with the required features for your business is a streamlined and user-friendly process. A backpack manufacturer like Tetrafab Custom Cases can help bring your design to life, with a backpack that best suits your needs. However, the process can go even smoother if you follow these steps.
You can effectively decide your bag’s purpose by focusing on your target users and what they will primarily use the backpack for. For instance, they could be health care workers, sales reps, gym customers, or investors. Each group will use the bag differently, which will have an impact on the design that best suits them. You’ll want to consider what they’ll carry in their bags, how often they’ll carry them, and whether the style of the bag will appeal to them.
Once you have chosen the purpose and intended target of your backpack, you are ready to select the type of custom backpack to best promote your business. Some options includes laptop backpacks, rolling bags, hydration packs, and rucksacks. With the latest manufacturing techniques, we can form materials and custom-sewn patterns to make any type of backpack your business requires.
The color and design themes you choose help to express your brand identity to your target market segment. You can choose from our seven different designs, or we can work with you to create a design that suits your brand identity.
Your chosen material for your custom backpack should factor in the conditions the bag may encounter, including weather, load, and wear and tear. If you need rugged and water-resistant bags, neoprene offers both qualities, as well as built-in shock-absorbency. Nylon is also durable and water-resistant, along with being versatile. If you are looking for a more cost-effective material, polyester is a solid alternative to nylon. But it is best for less challenging conditions.
It’s important to choose a backpack size that’s large enough to carry everything users need, but not so large that it’s inconvenient. Tetrafab experts will work with you to determine the best dimensions to fit the use of your target users and define your brand.
Using a logo and branding on your bag can turn it into a simple advertisement for your business.
We can help you promote your brand by rubber stamping, screen printing, or sewing your logo to your custom backpack.
Custom Backpacks can play a vital role in promoting your brand while providing function in your business operations. If you want to explore the possibility of creating custom backpacks for your business, contact Tetrafab to learn more.